Business Marketing, Now

Get Found: 5 Social Media Trends You Need to Use Right Now

Discover five social media trends driving visibility, engagement, and business growth right now. Elissa Jane Mastel, Founder and Fractional CMO of ConvertGo Marketing, will break down what is working across Instagram, LinkedIn, TikTok, YouTube Shorts, Substack, and more. Get actions and strategies you can put to work for your business immediately.

Social media is a fluid expression of your message, and it can change quickly if you do not stay on top of it. The content creating visibility is taking on an even bigger role as AI platforms read, interpret, and learn from what businesses publish online. The businesses gaining attention understand how people discover, watch, share, search, and make decisions across platforms.

In this interactive workshop, Elissa Jane Mastel will break down five of the top social media trends shaping Instagram, LinkedIn, TikTok, YouTube Shorts, Substack, and the wider digital landscape right now. Through current examples and live workshopping of your content, you will explore how short-form video, personal brands, searchable content, recurring series, and platform-specific storytelling can help you reach the right pople and turn attention into opportunity.

You will leave with a clearer understanding of how to leverage social media to get noticed, which trends make sense for your business, and practical ideas you can begin using right away. Whether you are growing a company, leading a marketing team, building a personal brand, or responsible for bringing in new business, this workshop will help you make smarter decisions about where and how you show up.